As you build your organization, you’ll need to understand how to attract and retain dedicated members. The reasons why an individual takes a certain action can fall, roughly, into two buckets: intrinsic and extrinsic motivation. Intrinsic motivation is an individual’s desire to do or accomplish something because it brings them a sense of internal fulfillment, community, or happiness. A person who is intrinsically motivated will go above and beyond the call of duty. They will work long hours without being asked and make sacrifices for your organization willingly. That being said, the cultivation of intrinsic motivation can be slow. Extrinsic motivation, in comparison, is motivation focused on external rewards, whether they be position, money, prestige, sustenance, or another tangible gain. The benefit of extrinsic motivation is that it’s quick and easy. On the other hand, people who are extrinsically motivated rarely do more than what’s required of them, and they will stop complying the moment the extrinsic motivator disappears.
Ideally, you want an organization full of individuals who are intrinsically motivated to ensure your team’s success. In order for a person to become intrinsically motivated, they need to have stayed on the team long enough to feel as though it’s a part of their identity. They need to have contributed enough time, energy, and resources to feel as though they’ve invested in the organization. Intrinsic motivation will build if two factors are present:
The individual stays on the team long enough to become invested in the organization and its people. This is a passive process that occurs in almost all organizations given time.
The individual feels as though the organization actively cares about his/her well-being, and he/she wants to reciprocate.